SAAT Watch

Year: 2010

Client: Conceptual Project

Challenge: To design an alternative to the overly designed and engineered look of current watches in the market

Insight: “I want to wear a stylish watch; not a piece of machine on my wrist“

Solution: Back to basics. The design is based on remembering the beauty of simplicity, taking inspiration from nature, flowing shape and organic structures. Forget about the futuristic look, this watch has been designed in a simple and elegant form. The extruded hi-poly lines and their bursting colours stands juxtaposed to this, emphasizing further the concept of nature and modernity combined.